Casetify (The Research book)

Search This Blog

back cover page

on August 06, 2025

Get link
Facebook
X
Pinterest
Email
Other Apps

Back cover page

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Case Study Blog: Tata 1mg App- E-Pharmacy in India

Case Study Blog: Tata 1mg App- E-Pharmacy in India Abstract: Tata 1mg, founded in 2015, is a pioneering e-pharmacy and health tech company in India. With its mission to make healthcare accessible and affordable, the platform provides medicines, diagnostic services, and telemedicine consultations. While its rapid growth and strategic partnerships have positioned it as a leader in the e-pharmacy sector, challenges such as reliance on commissions, regulatory hurdles, and logistics constraints remain. This case study explores Tata 1mg’s business model, challenges, performance over ten years, and strategies for sustained growth. Introduction: Background of Tata 1mg Tata 1mg, formerly known as 1mg, is one of India's leading digital healthcare platforms. Established in 2015, the company provides a wide range of healthcare services, including online pharmacy, lab tests, doctor consultations, and health-related content. In 2021, Tata Digital acquired a majority stake i...

Case Study: The Impact of Advertising on Products with Special Reference to Fair & Lovely and Fair & Handsome

Case Study: The Impact of Advertising on Products with Special Reference to Fair & Lovely and Fair & Handsome Advertising is a powerful tool that shapes consumer perceptions, drives sales, and influences societal norms. This case study analyzes the impact of advertising on two well-known brands: Fair & Lovely (now Glow & Lovely) and Fair & Handsome. These fairness creams have been at the center of discussions about the ethical implications of advertising strategies, their effect on consumer behavior, and the evolving market landscape. Company Background Fair & Lovely Introduced in 1975 by Hindustan Unilever Limited (HUL), Fair & Lovely became synonymous with fairness creams in India. Its advertising campaigns often emphasized fairness as a means to success, confidence, and social acceptance. Over the years, the brand has faced criticism for perpetuating colorism and underwent a significant rebranding to Glow & Lovely in 2020, shifting...

Case Study: Comparative Marketing Strategies of Relaxo, Bata, Liberty, and Their Brands

Case Study: Comparative Marketing Strategies of Relaxo, Bata, Liberty, and Their Brands Abstract This study investigates the marketing, financial, pricing, and export strategies of three leading Indian footwear brands: Relaxo, Bata, and Liberty. It highlights how Relaxo’s focus on affordability and robust international presence contrasts with Bata’s premium positioning and Liberty’s emphasis on design-centric domestic growth. The analysis includes a comparative study of their market capitalization, return on equity (ROE), and promoter holdings, alongside a review of their export trends over the last five years. The findings underscore Relaxo’s consistent global growth and Bata’s challenges in recovering from market disruptions, while Liberty’s strategy revolves around domestic dominance with moderate export ambitions. The study provides actionable insights into how these brands can optimize their strategies to sustain growth and expand market share. The comparative framewor...

Powered by Blogger

Theme images by luoman

back cover page

Comments

Post a Comment